Category Archive for "BDN"
Keeping Up With The Joneses: Analysis On B2B Marketing Spending
How much are other B-to-B companies spending on marketing? 40% report marketing budgets of under $1 million 21% report marketing budgets ranging from $1 million to $4.9 million 17% spend $5 million or more Where are they spending their money?…
Technical Tip: Photography Resolution
Resolution matters. We dislike having to tell clients that the photos they have sent us are not large enough to work for the intended use. Here’s a very basic guide that may help. For typical press releases, a photo/file of…
A Warning to Aerospace Marketing Professionals About Copyright Infringement
Does the end justify the means? Too often, in the world of aerospace marketing, the answer is yes. And that’s not a good thing. In their zeal to be noticed and remembered, some marketing people are willing to bend the…
Some More Things We Know About Aerospace Marketing
We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. Everyone has a Skunk Works, or a Phantom Works, or a Hawk Works. Use this to…
Some Things We Know About Aerospace Marketing
We know that it’s not unusual for aerospace and defense companies to have a “if we build it, they will come” mentality. That may have been true at one time, but today there are too many providers, and technology is…
Marketing Tips: How Large Does A Logo Need To Be?
Anyone in our business hears this request a lot. There’s even a song parody devoted to this very subject: www.youtube.com/watch?v=2fwV-dI0DxM Why is this so common? Sometimes when clients look at designs, they are focused on the things that are important…
Why Paying for Photography Rights Matters
Photographers are weird. I mean, they want to get paid for their work. What’s up with that? They’re a nervy bunch, all high and mighty about their talent and their rights and whatnot. Geez. OK, seriously. For some reason, a…
Creating 1 image from 7: A Photography How-To
Because the Boeing 747 that housed the airborne laser (ABL) had a beautiful sunset to back it up, a special technique was used to retain fine detail throughout the shot. The difference in light levels between the clouds and shaded…