Category Archive for "BDN"
How to Use Content Marketing to Your Advantage
Have you been considering hiring an outside agency? Is it out of your budget or not the right time? Don’t worry, but do start leveraging the vast amount of content marketing now available. Just because you may be unable to…
7 Keys to Breakthrough Messaging for Aerospace and Defense Marketers
Memorable, iconic messaging looks effortless, but it’s anything but. Drafting the right three words (like “Here Comes Hope”) may take three minutes – or three hours – but is essential to effective marketing. But how do you do it? Well,…
Great Design Is Worth More Than A Million Words
Have you been on Instagram lately? It’s like the invention of the camera phone made everyone a professional photographer. Now, we all know this is not the case. It takes more than a decent quality camera in your pocket to…
What the Google Algorithm Change Means to Aerospace Marketers
Ensuring that your website is mobile-friendly has always been important. Now it’s becoming essential. Google recently announced an upcoming mobile algorithm update that will use a website’s “mobile-friendliness” as a ranking signal. Starting April 21, websites will not appear in…
How to pitch your story to the aerospace news media
Enhance your media coverage with personalized pitches to relevant media. Pitch delivery methods vary. Some journalists like email, others prefer a phone call. Test the waters and see what works best, using this how-to list as a strong foundation for…
How to be a Better Writer
A good writer can write about most anything, even aerospace, and make it look easy. But becoming a good writer is hard work. In my experience, anyone with a background in journalism has a head start. I was a small…
How To Be a PR Expert: An AP Style Guide for Aerospace
When doing business in Japan, it is customary to present your business card formally, using two hands and facing your colleague. In China, always present a small gift from your hometown or country. When working with people from other countries…
Ask an Editor: 10 Secrets to PR Success
By Matt Thurber, Senior Editor, AIN Publications You’ve got news! But how do you get the word out? Although there are fewer print magazines now serving the aviation market, a seemingly infinite number of online products are hungry for content,…