Category Archive for "Marketing Ideas"
Aerospace Marketing: What Not to Do
While it’s helpful to be inspired by great work, sometimes the fear of doing something really, really bad can be even more powerful. The Bad Pitch Blog pulls no punches in outing terrible PR people and their cringe-worthy work, including…
7 Keys to Breakthrough Messaging for Aerospace and Defense Marketers
Memorable, iconic messaging looks effortless, but it’s anything but. Drafting the right three words (like “Here Comes Hope”) may take three minutes – or three hours – but is essential to effective marketing. But how do you do it? Well,…
How to pitch your story to the aerospace news media
Enhance your media coverage with personalized pitches to relevant media. Pitch delivery methods vary. Some journalists like email, others prefer a phone call. Test the waters and see what works best, using this how-to list as a strong foundation for…
How to be a Better Writer
A good writer can write about most anything, even aerospace, and make it look easy. But becoming a good writer is hard work. In my experience, anyone with a background in journalism has a head start. I was a small…
How To Be a PR Expert: An AP Style Guide for Aerospace
When doing business in Japan, it is customary to present your business card formally, using two hands and facing your colleague. In China, always present a small gift from your hometown or country. When working with people from other countries…
Ask an Editor: 10 Secrets to PR Success
By Matt Thurber, Senior Editor, AIN Publications You’ve got news! But how do you get the word out? Although there are fewer print magazines now serving the aviation market, a seemingly infinite number of online products are hungry for content,…
Less Is More: The Importance Of a Quality Press Release
This is something we hear from prospective clients fairly regularly, and generally, it is the worst possible thing they could be doing. After 25+ years involved in aerospace marketing, much of it spent supporting media relations efforts, this statement makes…
Oh, the Glamorous Life of an Intern
This summer I’ve had the good fortune to work as an intern at BDN Aerospace Marketing. As a communications major at Arizona State University I have been struggling with how to make use of my degree after college….
WHO IS REPRESENTING YOUR BRAND?
“I don’t have any money.” Those five words were how I was greeted as I approached an exhibitor at Heli-Expo recently. Of course, I took full advantage of the situation and handed him my business card and said, “well, when…
Trade Show Exhibiting Trends
The world of trade shows is ever-changing. More and more research is showing that marketers are becoming smarter about their exhibit strategy, or at least trying to make improvements. And trade shows are still important to business overall. An article…