Category Archive for "ROI & Measurement"
Trade Show Exhibiting Trends
The world of trade shows is ever-changing. More and more research is showing that marketers are becoming smarter about their exhibit strategy, or at least trying to make improvements. And trade shows are still important to business overall. An article…
How To Write A Stronger Value Proposition
I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came across another full-page ad explaining, “Excellence Defines Our Company. Passion Makes It Fly.” Yawn….
Get More from Your Aerospace Marketing Budget
BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The findings and trends were enlightening, and we’ll soon be sharing them in a new white paper. Interestingly, most respondents said…
7 Steps to Campaign Success in the Aerospace Market
Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, concerns, needs and drivers? What marketing tactics work with them? The aerospace industry is very different than…
The True Cost of Creativity
Except for the very smallest of jobs, creative fees are always a small fraction of total costs (printing, media, etc.). The incremental difference between having professional, outside support or not will typically only increase costs from 5 to 10% on…
Keeping Up With The Joneses: Analysis On B2B Marketing Spending
How much are other B-to-B companies spending on marketing? 40% report marketing budgets of under $1 million 21% report marketing budgets ranging from $1 million to $4.9 million 17% spend $5 million or more Where are they spending their money?…
Aerospace Marketing Tips: Advertising and ROI
November 1, 2012 – As Andy Rooney might have said, “Have you ever noticed how some ad reps claim to know what is best for your clients? And how what is best is always advertising in their magazine?” Or they…