Category Archive for "BDN"

Two decades spent in aerospace marketing have provided BDN with a great vantage point to identify trends and to see what works and what doesn’t for our clients and for ourselves. These are the 3 essential best practices necessary for…

Digital marketing is on the rise but coming to terms with the jargon isn’t always that easy. The experts at BDN Aerospace Marketing have put together this digital terminology guide to ramp up your knowledge. See something we missed? Share it…

Marketers strive daily to validate the effectiveness of the strategies driving their marketing campaigns. A 2014 study done by the Fournaise Group found that “80% of global marketers struggle with being able to properly demonstrate to their management the business…

Digital marketing opportunities are expanding beyond just SEO, paid advertising, and social media. For example, by 2017, 74% of all Internet traffic will be video-centric. The good news is that most aerospace marketers are already using video in their marketing…

You wouldn’t put a blurry photo on the cover of a printed brochure, so don’t even think about putting one on the cover of your social pages. Represent your business well by using and sharing imagery sized appropriately for each channel. …

It isn’t sexy. It’s often annoying. And everyone gets too much. Even with three strikes against it, email can be a powerful and effective tool for aerospace marketing. E-mail marketing is a permission-based communication tool and a good way to…

If prospective customers don’t know about you, they can’t buy from you. If prospective customers know about you but can’t find you online, they won’t buy from you — because most B2B buying decisions happen online. MarketingProfs.com shares that 71%…

Aerospace marketers unanimously cite budget constraints as one of their most significant professional challenges. As many have been forced to re-evaluate how and where to invest their limited marketing dollars, paid digital advertising has become a viable alternative to traditional…

The use of social media for aerospace marketing is no longer a question. It’s now an essential part of the aerospace marketer’s toolkit. If you work in defense, know that some of your most important customers — the U.S. Army,…

If your website isn’t working for you as a lead generation tool, then you’re leaving money on the table. Ignoring opportunities is inexcusable. Your sales expert wouldn’t do it, so your website shouldn’t either. One of the best ways to…