Category Archive for "BDN"
Less Is More: The Importance Of a Quality Press Release
This is something we hear from prospective clients fairly regularly, and generally, it is the worst possible thing they could be doing. After 25+ years involved in aerospace marketing, much of it spent supporting media relations efforts, this statement makes…
Oh, the Glamorous Life of an Intern
This summer I’ve had the good fortune to work as an intern at BDN Aerospace Marketing. As a communications major at Arizona State University I have been struggling with how to make use of my degree after college….
AAAA: See You in Nashville
After two dismal events, the folks at the Army Aviation Association of America are pulling out all the stops to give exhibitors what they want at the upcoming convention – warm bodies clad in OD green. Government-mandated travel restrictions turned…
Welcome To Wow: The BDN Aerospace Team
If you are a BDN client, this is great news. If you are a competitor, well, not so much. BDN Aerospace Marketing is making some changes, and we want to make sure you are up-to-date on what we’re doing and…
Branding: It’s in the Bag
Would you pay $9,000 for a handbag? How about $150,000 or more? Plenty of people do. In fact, the Hermès Birkin bag, created in 1984 for actress/singer Jane Birkin, is so coveted that it commands these prices and is reputed…
Aerospace Advertising: How to Grab Attention
No matter the stated goals of an ad, to be effective it must accomplish three things — capture the viewer’s attention, communicate the desired facts or attitudes, and cause the viewer to feel how what they’ve learned is important and…
Critiquing An Aerospace Advertisement: Russian Helicopters Ka-62
I thought I’d take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian Helicopters. In Monday’s, I talk about how an ad must perform three tasks,…
7 Steps to Campaign Success in the Aerospace Market
Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, concerns, needs and drivers? What marketing tactics work with them? The aerospace industry is very different than…
Developing Honest And Effective Messaging
Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are you doing what is expected and what you believe you can sell internally? If you are developing communications for the…
The True Cost of Creativity
Except for the very smallest of jobs, creative fees are always a small fraction of total costs (printing, media, etc.). The incremental difference between having professional, outside support or not will typically only increase costs from 5 to 10% on…