Category Archive for "Industry News"
How to pitch your story to the aerospace news media
Enhance your media coverage with personalized pitches to relevant media. Pitch delivery methods vary. Some journalists like email, others prefer a phone call. Test the waters and see what works best, using this how-to list as a strong foundation for…
How to be a Better Writer
A good writer can write about most anything, even aerospace, and make it look easy. But becoming a good writer is hard work. In my experience, anyone with a background in journalism has a head start. I was a small…
How To Be a PR Expert: An AP Style Guide for Aerospace
When doing business in Japan, it is customary to present your business card formally, using two hands and facing your colleague. In China, always present a small gift from your hometown or country. When working with people from other countries…
Ask an Editor: 10 Secrets to PR Success
By Matt Thurber, Senior Editor, AIN Publications You’ve got news! But how do you get the word out? Although there are fewer print magazines now serving the aviation market, a seemingly infinite number of online products are hungry for content,…
Less Is More: The Importance Of a Quality Press Release
This is something we hear from prospective clients fairly regularly, and generally, it is the worst possible thing they could be doing. After 25+ years involved in aerospace marketing, much of it spent supporting media relations efforts, this statement makes…
AAAA: See You in Nashville
After two dismal events, the folks at the Army Aviation Association of America are pulling out all the stops to give exhibitors what they want at the upcoming convention – warm bodies clad in OD green. Government-mandated travel restrictions turned…