Category Archive for "Marketing Ideas"
How Much Is A Photograph Worth?
Photography can be either art or commerce. The value of a piece of art is defined simply by what someone is willing to pay for it. That fact explains why a photo of the inside of a 99 Cents Only…
Critiquing An Aerospace Advertisement: AugustaWestland
Dear AgustaWestland, Nothing about this ad makes sense to me, so I am assuming it was designed by a committee. Most likely it was a last-minute endeavor, and perhaps this was the only thing everyone could agree on, but your…
Nostalgia Marketing. It Works.
There’s a new trend in marketing that has companies looking to the past to make an emotional connection with their customers. And according to a recent article in Adweek, it’s working for brands ranging from Jack Daniel’s to Lego. Connecting…
How To Write A Stronger Value Proposition
I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came across another full-page ad explaining, “Excellence Defines Our Company. Passion Makes It Fly.” Yawn….
Get More from Your Aerospace Marketing Budget
BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The findings and trends were enlightening, and we’ll soon be sharing them in a new white paper. Interestingly, most respondents said…
Get On Board: Introduction To Whiteboard Videos
I’m suddenly obsessed with white board videos as a great way to tell technical stories in a quick, concise and eminently watchable way. We’ve all seen too many traditional, snooze-worthy corporate videos. They are a big investment, but if they…
Advertising: Keep it Simple, but with Soul
I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, unexpected, and, well, genuinely refreshing. But simplicity alone isn’t enough. Two ads especially caught my attention in the…
7 Steps to Campaign Success in the Aerospace Market
Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, concerns, needs and drivers? What marketing tactics work with them? The aerospace industry is very different than…
Developing Honest And Effective Messaging
Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are you doing what is expected and what you believe you can sell internally? If you are developing communications for the…
The True Cost of Creativity
Except for the very smallest of jobs, creative fees are always a small fraction of total costs (printing, media, etc.). The incremental difference between having professional, outside support or not will typically only increase costs from 5 to 10% on…