Some More Things We Know About Aerospace Marketing
We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. Everyone has a Skunk Works, or a Phantom Works, or a Hawk Works. Use this to…
Some Things We Know About Aerospace Marketing
We know that it’s not unusual for aerospace and defense companies to have a “if we build it, they will come” mentality. That may have been true at one time, but today there are too many providers, and technology is…
Marketing Tips: How Large Does A Logo Need To Be?
Anyone in our business hears this request a lot. There’s even a song parody devoted to this very subject: www.youtube.com/watch?v=2fwV-dI0DxM Why is this so common? Sometimes when clients look at designs, they are focused on the things that are important…
Why Paying for Photography Rights Matters
Photographers are weird. I mean, they want to get paid for their work. What’s up with that? They’re a nervy bunch, all high and mighty about their talent and their rights and whatnot. Geez. OK, seriously. For some reason, a…
Creating 1 image from 7: A Photography How-To
Because the Boeing 747 that housed the airborne laser (ABL) had a beautiful sunset to back it up, a special technique was used to retain fine detail throughout the shot. The difference in light levels between the clouds and shaded…
Aerospace Marketing Tips: Advertising and ROI
November 1, 2012 – As Andy Rooney might have said, “Have you ever noticed how some ad reps claim to know what is best for your clients? And how what is best is always advertising in their magazine?” Or they…
Finders, Keepers?
Just because you found that photo on the Internet doesn’t mean you can use it for free. Check out this link where John Mueller summarizes the total cost to recreate a sunset image. http://www.petapixel.com/2012/01/10/this-photograph-is-not-free/ So, next time you’re looking online…