Ask an Editor: 10 Secrets to PR Success
By Matt Thurber, Senior Editor, AIN Publications You’ve got news! But how do you get the word out? Although there are fewer print magazines now serving the aviation market, a seemingly infinite number of online products are hungry for content,…
Less Is More: The Importance Of a Quality Press Release
This is something we hear from prospective clients fairly regularly, and generally, it is the worst possible thing they could be doing. After 25+ years involved in aerospace marketing, much of it spent supporting media relations efforts, this statement makes…
Oh, the Glamorous Life of an Intern
This summer I’ve had the good fortune to work as an intern at BDN Aerospace Marketing. As a communications major at Arizona State University I have been struggling with how to make use of my degree after college….
Trade Show Tips
I recently had the honor of working the Army Aviation Mission Solutions Summit for one of our clients. The show was a success with many soldiers walking the hall. There was a nice buzz of networking, meetings and business throughout…
AAAA: See You in Nashville
After two dismal events, the folks at the Army Aviation Association of America are pulling out all the stops to give exhibitors what they want at the upcoming convention – warm bodies clad in OD green. Government-mandated travel restrictions turned…
WHO IS REPRESENTING YOUR BRAND?
“I don’t have any money.” Those five words were how I was greeted as I approached an exhibitor at Heli-Expo recently. Of course, I took full advantage of the situation and handed him my business card and said, “well, when…
Welcome To Wow: The BDN Aerospace Team
If you are a BDN client, this is great news. If you are a competitor, well, not so much. BDN Aerospace Marketing is making some changes, and we want to make sure you are up-to-date on what we’re doing and…
Why Turning Down Business is Sometimes Good for Business
I said no to new work this week. It went against my sales focus and overall approach to business. It went against my desire to end the year on a high note. It was a client I like very much personally and…
Trade Show Exhibiting Trends
The world of trade shows is ever-changing. More and more research is showing that marketers are becoming smarter about their exhibit strategy, or at least trying to make improvements. And trade shows are still important to business overall. An article…
An Uplifting Visit with Sergei Sikorsky
The Sikorsky name is synonymous with the advancement of vertical lift technology and the invention of modern helicopters. The corporation and products that bear the family name are equally as impressive and inspiring. With all of this history and legend…