Category Archive for "In the News"
Airbus Rebrand: Will it Fly?
Rebranding is risky business and more than a few well-intended efforts have ended badly. The JC Penney rebrand was an epic fail that could drive the retailer into bankruptcy. A revamped Gap logo sparked a global uprising. And I’ve already…
Airshows: Yes or No
I watched an Su-30MKI crash and burn at the 1999 Paris Airshow. The pilot ejected and survived. My desire to watch air shows did not. More high-profile accidents with fatalities followed, most notably in Reno and recently in Dayton. Every…