Category Archive for "Branding"
Some Things We Know About Aerospace Marketing
We know that it’s not unusual for aerospace and defense companies to have a “if we build it, they will come” mentality. That may have been true at one time, but today there are too many providers, and technology is…
Marketing Tips: How Large Does A Logo Need To Be?
Anyone in our business hears this request a lot. There’s even a song parody devoted to this very subject: www.youtube.com/watch?v=2fwV-dI0DxM Why is this so common? Sometimes when clients look at designs, they are focused on the things that are important…