Challenge: Introduce and brand an unknown aircraft company and launch a global crowdfunding campaign in less than two months. Ensure appeal to both aviation and non-aviation audiences.
Approach: Build credibility through leadership team visibility; Generate excitement with dynamic design, messaging and aircraft imagery; Position company/team as visionary agents of change.
BDN partnered with XTI in early July 2015 with a focus on branding and fundraising. After in-depth discovery sessions and research, deliverables included company brand strategy/mission/promise and value proposition, brand guidelines, website, email campaigns, extensive public relations outreach and measurement, creative concepting for future tactics, business systems collateral, and a marketing roadmap.
XTI’s crowdfunding campaign was announced on Aug. 25, 2015 and generated substantial top tier and aviation media coverage. As of Nov. 1, the campaign was well ahead of schedule, continuing to build momentum with more than $15 million in expressed interest to date.
